For seven years I worked in the world online book promotion marketing the work of authors in a variety of genres. When my first book, Little Shepherd, was released in 2010, I immediately set up a three-month virtual book tour to promote it. That worked out great, as the book hit the Amazon bestseller’s list in large print children’s books more than once during that time. When A Christmas Kindness and Macaroni and Cheese for Thanksgiving followed in 2012 and 2016, again I relied on the World Wide Web and my fellow bloggers to promote them.
One thing I didn’t really focus on, however, was local venues. I have had an interview or two in our local paper, but other than that no serious effort has been dedicated to scheduling in-person events…even though I always told my authors that online promotion should be only one part of their marketing plan.
Reading about Marilyn’s many in-person author events inspired me to give it a try, and when our local librarian reached out to tell me about their annual author fair, I signed up. What a great time I had! Not only did I get a chance to support some of the members of my writing group who have been published, I sold a few books, met a bunch of new people, and discovered these events weren’t half as scary as I thought they were.
Thanks for inspiring me to reach outside my comfort zone, Marilyn. I’ll certainly be looking for more chances to share my work with people in my own backyard when Amos Faces His Bully comes out later this year.
Cheryl C. Malandrinos is a freelance writer, children's author, and editor. A 2005 graduate of Long Ridge Writers Group, she has written dozens of articles on time management and organization and edited manuscripts in a variety of genres. Cheryl is the author of Little Shepherd (2010), A Christmas Kindness (2012), and Macaroni and Cheese for Thanksgiving (2016). A blogger and book reviewer, she is a lifelong resident of Western Massachusetts. She and her husband have two teenage daughters and a son who is married.
Visit Cheryl online at http://ccmalandrinos.com and her blog at https://childrensandteensbooksconnection.wordpress.com.
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Link to Purchase: http://ccmalandrinos.com/books/
Note from Marilyn:
Though I've not met Cheryl in person, I feel like I know here and consider her a friend. We've been friends on the Internet and Facebook for quite a long time, and she helped promote many of my books.