The Craft of Writing by Holli Castillo
Promoting seems to be the topic of the day. And why not? Every writer wants to sell more books. Sometimes, though, it seems as if promotion is taking precedence over writing. So you’ve finished writing the book. Or maybe you’ve finished writing your tenth book. You find a publisher or you self-publish. Either way, your book is out there, waiting to make the New York Times Bestseller’s list. So you promote, promote, promote, trying to spike up sales and get your name known by more readers. And while you’re promoting this book, you start writing the next. And the process starts all over again. Somewhere in there, it seems as if we start to lose the focus on the craft and improving our writing. Showing our works to critique groups, family members, editors, etc., can help us find typos, errors, plot holes, and other mechanical problems with our work, which definitely can improve the finished product but doesn’t necessarily improve our...