The Greatest Benefit of Virtual Book Tours
The Greatest Benefit of Virtual Book Tours by Cheryl C. Malandrinos I’ve been promoting authors’ books with virtual book tours (VBTs) since 2007. I could share numerous benefits of VBTs: promoting a book from the comfort of your own home, the vast audience they reach, and their longevity (I can type the author’s name and book title from one of my first clients into Google and still see results from her virtual book tour.). I might even discuss two detailed articles I wrote on why VBTs work and how to judge your VBT’s success from my own experience promoting Little Shepherd when it first came out. But I’m not going to talk about any of that. Why? Because that’s not what I feel is the greatest benefit of virtual book tours. For me, the greatest benefit of promoting my work and the work of others through virtual books tours has been connecting with readers and other authors. It’s easy to forget the hard-working people behind the blogs; b...