Marilyn's Musings

by S. Furlong-Bolliger If you are a writer and struggling to incorporate Twitter as part of your marketing platform, remember that quality beats quantity.   I’ve found that by using a few simple tools, it’s easier to manage Twitter time and reap the rewards of this powerful social network.   HootSuite      www.hootsuite.com HootSuite is a tool that allows users to schedule tweets in advance.   By using HootSuite, I can spend just one hour writing and scheduling my tweets for the entire week.     For the rest of the week, I just need to check into Twitter from time to time to keep up with correspondence.   This is a huge time saver!   I use HootSuite to schedule tweets, mentions and new follower welcomes.   For example, if I know that I’m having a guest blog posted on a certain day I schedule fifteen or so tweets to correspond with the post.   Something like this: #Writers check out my #blog post today ...