Marilyn's Musings

Networking is a word that holds profound importance for anyone marketing anything. From the insurance salesperson vying for your dollar to the author boosting sales, networking is essential. The Merriam-Webster Dictionary describes it as a noun meaning “the exchange of information or services among individuals, groups or institutions; specifically : the cultivation of productive relationships for employment or business.” For an author this means building a network of authors, other publishing professionals, readers, fans and people who still haven’t discovered that you even exist. In today’s lexicon, networking also relates to building a platform . Building a platform Most writers already do many of the things necessary to build platforms. We just may not have lumped them together in a box with that label. Here are some activities that build a platform while networking: The web Personal websites: There are various ways to build a network on the web. Set...