Blogging for Readers
Recently a discussion on Crimespace sparked a lot of attention. The question was Are All Readers Writers? The talk ranged from the idea that no one but us writers read to the economy and its effect on sales to how to make the jump from mid-list to bestseller or even from selling tiny amounts to mid-list. I, of course, had to jump in the middle to offer my two-cents.
But the discussion was extremely thought provoking in another sense. Because really this bunch of mystery writers were figuratively scratching their heads about promo. It seemed to them, literally, that the only people they sold books to were writers.
Maybe that's because that is the only people we're marketing to--at least on line. Think about it. Many of us blog but the subject of our blogs is generally--writing. And who reads that??? Writers. Many of us tweet on twitter--about our blogs naturally. And (having already established that the blog's subject is writing,) so we tend to find groups of other writers on Twitter to tweet to. And on-line, we hang out at places like Crimespace and Dorothy L where we tend to find...other writers.
It is all really understandable too. If you want to find a topic to write about, day after day, week after week, you want it to be something you know something about, right? So of course, many of us blog on the various aspects of writing. Occasionally someone will venture out of their comfort zone a bit and do interviews of other writers, because readers should be interested in that, right?
I'm thinking if we want to attract more readers, we have to direct our work at them. I don't have all the answers, but maybe we need to talk about what we're reading and spark a book club like discussion. And maybe we need to keep our incessant promo down--so that every other post is not another plug for our books. We need to participate. What do you think?
Safe Beginnings, A fire, a murder, a battered woman's nightmare
Safe House, Life--and death--in a battered women's shelter. In print soon from TrebleHeartBooks.com