Recently, on a list I'm on, authors were discussing what to do when a poor review was received for a book. In the case they were writing about, the reviewer had clearly gotten some facts wrong about the book, making the author wonder if the book had even been read.
Another author cited a really nasty review posted anonymously.
From there the discussion led to whether or not the author should try to defend the book to the reviewer or on the review cite.
The consensus was to leave it alone. That's what I've always done too. However, it's difficult, especially when you know the reviewer didn't bother to read the book, nor even glance through it, but only repeated what was in the blurb on the back of the book.
During my blog tour for Lingering Spirit, I received a review that criticized the book for something it wasn't and for not being the kind of book she wanted. Strange. I decided the best tact was to say I was sorry she didn't like the book while thanking her for taking the time to read it.
Of course, everyone has a right to his or her own opinion--and when you ask for a review you are asking for that opinion. We all know everyone has different tastes and preferences in books, so sometimes my book or your book isn't going to be the kind of book a reviewer likes to read.
I've had plenty of wonderful reviews from all sorts of places that I do not need to worry about the couple of reviews that weren't glowing with compliments.
So, it's time to take my own advice and forget the not so good reviews and rejoice for all the terrific ones.