Report #2 from CCWC, Your Digital Marketing Plan

Laurie McLean, an agent with Larsen Pomada Agency, had a lot to say about promotion and the promotion of e-books. She also helps people with their promotion plan.

Here are some of the tips she gave:

Decide what your goals are. Check your publishing contracts. See if you have back lists title, books that you wrote but never got published that could become ebooks.

Develop your brand. Decide what you unique brand is. Make yourself stand out. Always put your name in the labels or tags on your blog.

If your going to prepare your ebook manuscript for posting on Smashwords, Amazon's Kindle and Barnes and Noble PubIt, format your book correctly for each ebook distributor. Select the best ebook sites. Create POD copies for printed books.

Be sure to have a good cover--pay for someone to do it.

Create cover and inside blurbs.

Solicit endorsements.

Post your ebooks. (Can take a long time.)

Use effective online and offline marketing to increase sales potential.

You must have your own blog and website.

Book reviews especially form online reviewers.

Guest blogs.

Comments on others' blogs.

Video book trailers

Use social media.

Boodreads/Library Thing, be an active part of these communities.

Business Cards.



Press Release--she said this was old school and prefers HARO.

Amazon Author Central

Kindle Boards

Be flexible.

You decide where you are going to do your marketing.

Be yourself, be nice, be a friend, don't spam, just interact.

If you ever have the chance to hear Laurie McLean speak or take a workshop from her, do it, you won't be sorry.



flash template said…
This article was extremely interesting, especially since I was searching for thoughts on this subject last week.
Regge Ridgway said…
wow that is a recepie for success there. thanks
She did a great job of covering what you need to do in today's market.


Popular posts from this blog

it's Not a Cozy! by Mar Preston


The Power of Identity by Donna Urbikas