This was another Killer Nashville panel that I went to mainly to see if a publicist could really do anything for me I wasn't already doing for myself.
The publicist works between the publisher and the reviewer.
Most publicists are hired by the publishing company and/or the author.
An author should expect nothing from the publisher and be surprised by whet they do.
The publicist pitches to local media.
The charge and hourly rate. They will discuss with you what you want and what you are trying to accomplish. The publicist needs to know about the book.
They will work both on the platform and the brand.
They have long term clients and new and emerging writers--and they will think about your career.
They make sure the author does the right thing.
The publicist does not need to be in the same area as the author.
Will coordinate with the author.
My comment, I'm sure they do the job, but I can't afford to hire one, so I'll continue to do what I'm doing.