The Greatest Benefit of Virtual Book Tours

The Greatest Benefit of Virtual Book Tours

by Cheryl C. Malandrinos

I’ve been promoting authors’ books with virtual book tours (VBTs) since 2007. I could share numerous benefits of VBTs: promoting a book from the comfort of your own home, the vast audience they reach, and their longevity (I can type the author’s name and book title from one of my first clients into Google and still see results from her virtual book tour.). I might even discuss two detailed articles I wrote on why VBTs work and how to judge your VBT’s success from my own experience promoting Little Shepherd when it first came out.


But I’m not going to talk about any of that. Why? Because that’s not what I feel is the greatest benefit of virtual book tours.

 For me, the greatest benefit of promoting my work and the work of others through virtual books tours has been connecting with readers and other authors.

It’s easy to forget the hard-working people behind the blogs; but owning several blogs myself, I doubt anyone does it just to get free books. These blogs are labors of love where the people behind the computer screen relish sharing the books they read and spreading the word about their favorite authors. Some bloggers come and go, but many I’ve known for years. We chat about our families. We rejoice over special occasions and pray for each other in times of need.

 Then there are the authors. As a blogger and writer, as well as a book publicist, I’ve had the opportunity to correspond with hundreds of authors over the years. Some have become close friends and I’ve met a few in person. You don’t always know when it happens. One day you’re promoting an author’s book and the next you’re chatting online as if you’ve been friends since childhood. You celebrate each other’s achievements and give each other a virtual pat on the back when a rejection letter appears.

Take Marilyn. She hired Pump Up Your Book (PUYB) to promote Judgment Fire from her Deputy Tempe Crabtree series when it was released in 2007. I had been blogging about PUYB’s authors for a few months, and since mysteries are some of my favorites I requested to review it. The following spring, Marilyn released Smell of Death from her Rocky Bluff P.D. series. She returned to PUYB to promote it, and I was asked by our founder, Dorothy, if I would like to handle Marilyn’s tour. Since I loved Judgment Fire so much, I quickly agreed. Marilyn and I have journeyed together through many other book releases over the years. Always a joy to work with, I look forward to spring and fall because it means Marilyn has new books to share. She has been a blessing; a source of support as this novice author spreads her wings; and a wise and helpful mentor.

When I first started blogging and promoting books, I had no idea how many friends I would gain as a result. Guardian Angel Publishing released Little Shepherd in 2010. My three-month virtual book tour had more than 70 blog stops. All these people I had worked with over the years wanted to help me promote my book. I’m still humbled just thinking about it.

Yes, writing is a business. Marketing is an important part of your success. But nothing beats all the friends you make along the way.


Cheryl Malandrinos is a children’s author and freelance editor. She is the author of Little Shepherd, released by Guardian Angel Publishing, and A Christmas Kindness, released by 4RV Publishing, under her pen name, C.C. Gevry. A digital version of A Christmas Kindness will be released in 2013.

Since 2007, Cheryl has been an online book publicist specializing in virtual book tours. She is a member of the SCBWI, a book reviewer, and blogger.

Ms. Malandrinos lives in Western Massachusetts with her husband and two children. She also has a son who is married. Visit her online at or

About the book:

Obed is in the hills outside Bethlehem when the angels appear to announce the Savior's birth. Can he trust that the miracle of the first Christmas will keep his flock safe while he visits the newborn King?

Purchase your copy from:


Little Shepherd Virtual Book Tour Schedule

Nov 4

Book spotlight at The Story of a Writer

Nov 5

Book review and interview at Sharon’s Garden of Book Reviews

Book trailer reveal at 4 the Love of Books

Nov 6

Nov 7

Guest post and book review at Topsy Turvy Land

Nov 8

Interview at Between the Covers

Nov 11

Guest post at Marilyn’s Musings

Guest post at Authors and Appetizers

Nov 12

Guest post at Bookingly Yours

Book review and giveaway at Mom Loves 2 Read

Nov 13

Book review at Maureen’s Musings

Nov 14

Nov 15

Guest post at Paperback Writer

Book trailer reveal at Broken Teepee

Nov 18

Book review at Blooming with Books

Nov 19

Book review at Nancy Stewart Books

Radio interview at Stories from Unknown Authors at 1 PM.

Nov 20

Guest post at 4 the Love of Books

Book trailer reveal at Thoughts in Progress

Nov 21

Guest post at Literarily Speaking

Nov 22

Book review at Cheryl’s Book Nook

Nov 23

Book review at Freda’s Voice

Nov 26

Book trailer reveal at CelticLady’s Reviews

Nov 27

Nov 29

Book spotlight at Cheryl’s Book Nook

Note from Marilyn: Truly, Cheryl and I have become great friends though we live on opposite coasts and have never seen one another in person. Despite a big age difference, we have a lot in common. I have a copy of The Little Shepherd and it's a perfect book for mother's and grandmothers to give to their children and grandchildren who read--and to read to the smaller ones at this time of year. I highly recommend it.



Cheryl said…
Thanks for hosting me today, Marilyn. I feel so blessed by our friendship.
Interesting to learn more about the success related to blog book tours. Nice book cover, Cheryl. I love anything with an angel on it!

Mary Montague Sikes
Susan Hornbach said…
Best wishes to you Cheryl, and blessings to Mary for helping a friend and fellow writer.
Cheryl said…
Mary, I collect angels, usually Jim Shore ones.

Great to see you checking in on this blog stop, Susan. I hope your writing is going well.

Thanks to both of you for stopping by.
Connie Arnold said…
What you say is so true, Cheryl. Your post today as part of my blog tour is a big boost, and the friendship we have developed online is an even bigger blessing! My grandchildren really enjoy your Little Shepherd, and this is a perfect time of year for purchasing your books for the younsters to learn more about the true meaning of Christmas. Now I need to catch up on your blog tour. Best wishes to you! Marilyn, thank you for sharing!
Being a blogger and a virtual book tour coordinator right along with you Cheryl has opened the doors to so many other things and some of the most wonderful friendships that I will ever have. I have more friendships online than anywhere else. I had the chance to meet your blog host, Marilyn in person shortly after one of early book tours, at the Los Angeles Times Book Festival at the U.C.L.A. university. What a pleasure that was to meet one of the authors that I hosted at my blog. Good luck to you Cheryl and have fun on your tour.
Nancy Stewart said…
I can certainly relate to what you've said in this post, Cheryl. As an author/blogger with quite a few Pump Up Your Book tours, I speak from experience. All best wishes with this tour, and I look forward to hosting you soon!
Cheryl said…
Thanks for stopping by, ladies. I appreciate your support so much. Writing can be a lonely road, but with friends like you, it's a great trip.

Wishing everyone a blessed holiday season.
I love doing virtual book tours. And I too have been blessed by our friendship that has grown so much with out ever seeing each other in person.

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