Selling Books at Book Fairs Etc. by Marilyn Meredith
Last weekend I was in Manteca at the Great Valley Bookfest, along with many, many other writers.
Yes, I did sell books, more than any of those who were sitting around me.
When you are an author at one of these events, you can't stay seated the entire time. When I was younger, I stayed on my feet. I can't do that anymore, but when people are coming near, I'm up, making eye contact and smiling.
This time, I had printed sheet listing all the books in my two series, and other books I've published, so I had something to offer for anyone interested. When I got home I received an email from someone who came to buy my latest book and when she read the list she discovered she was missing a book and ordered it--and a friend of hers ordered another.
Many took my business cards with my book covers on them that were available on my display. I've had business cards for each of my books.
Another tip is not to be too aggressive. A man across the way practically accosted passersby, not a good practice. Yes, I did see him sell two books, but I had the feeling the two buyers did it to get away from him.
One thing I've noticed is you can never tell who will buy a book and who will not. In my case, I had two fans who came to the event to see me and buy my latest books. And yes, I'd sent out notices on Facebook I'd be at the event--and the information was also in my latest newsletter.
I realize that many writers are a bit on the shy side--many of us dislike the sales aspect of this business--but it is necessary if you want to sell books.
Going to book and craft fairs are just one way to reach new readers. Hope this little bit of advice will help.