CREATING A BUZZ (BUILDING A PLATFORM) by Marcia Rosen
Creating A Buzz (Building A Platform)
Branding yourself as an author—highlighting the types of books you write—can help you increase book sales. Create a campaign message and write a synopsis of your book tailored for marketing and PR activities in order to create buzz about your book.
Determine what distinguishes you as an author. Consider promoting yourself as an expert on a particular subject. For example, if you are a mystery writer, share information about police methods of a murder investigation or the science of forensics. Develop two or three speaking concepts that focus on a topic rather than just your book. Also, identify personal contacts who might refer you to potential speaking venues.
Start to execute your book marketing actions at least three to four months prior to publishing date. Determine the best day/time to have an in-person launch; consult bookstore owner. Invite people you know: friends and family, co-workers, the media, librarians and fellow authors to celebrate the launch. Consider offering an advance purchase discount.
Orchestrate online launch actions on Goodreads, Amazon, Personal Facebook and Facebook Author Fan Page (See “Social Media/Online Marketing” section.) Promote a mystery book to mystery book stores and mystery book reading groups.
Publicize all speaking/book-signing events through the media and on your website. Incorporate public-relations actions including media outreach. (See “Public Relations/Advertising” section.)
Send a book-launch announcement to your email list, including personal and professional connections. Ask your connections to forward the launch announcement to their contacts.
Utilize cross marketing, which can be very successful. For example, work together with other authors, particularly in your genre. This can be effective and cost saving.
Be consistent with your message and image and maintain a continued presence in front of your target audiences through the various actions and opportunities available to you as an author.
“Dying To Be Beautiful” Mystery Series Books 1-4
Available at Amazon, B&N, and Independent BookStores
“The Senior Sleuths”
(Dick and Dora Zimmerman with Zero the Bookie) Fall, 2017
Award Winning “My Memoir Workbook”
“The Woman’s Business