CREATING A BUZZ (BUILDING A PLATFORM) by Marcia Rosen
Creating
A Buzz (Building A Platform)
Branding yourself as an author—highlighting
the types of books you write—can help you increase book sales. Create a
campaign message and write a synopsis of your book tailored for marketing and
PR activities in order to create buzz about your book.
Author
Branding
Determine
what distinguishes you as an author. Consider promoting yourself as an expert
on a particular subject. For example, if you are a mystery writer, share
information about police methods of a murder investigation or the science of
forensics. Develop two or three speaking concepts that focus on a topic rather
than just your book. Also, identify personal contacts who might refer you to
potential speaking venues.
Book
Launch
Start
to execute your book marketing actions at least three to four months prior to
publishing date. Determine the best day/time to have an in-person launch;
consult bookstore owner. Invite people you know: friends and family,
co-workers, the media, librarians and fellow authors to celebrate the launch.
Consider offering an advance purchase discount.
Orchestrate
online launch actions on Goodreads, Amazon, Personal Facebook and Facebook
Author Fan Page (See “Social Media/Online Marketing” section.) Promote a
mystery book to mystery book stores and mystery book reading groups.
Publicize
all speaking/book-signing events through the media and on your website.
Incorporate public-relations actions including media outreach. (See “Public
Relations/Advertising” section.)
Send
a book-launch announcement to your email list, including personal and
professional connections. Ask your connections to forward the launch
announcement to their contacts.
Utilize
cross marketing, which can be very successful. For example, work together with
other authors, particularly in your genre. This can be effective and cost
saving.
Be consistent with your message and image and maintain a continued presence in front of your target audiences through the various actions and opportunities available to you as an author.
“Dying To Be Beautiful”
Mystery Series Books 1-4
Available
at Amazon, B&N, and Independent BookStores
“The Senior
Sleuths”
(Dick and Dora
Zimmerman with Zero the Bookie) Fall, 2017
by
M.Glenda
Rosen
Marcia Rosen
Author
Award Winning “My
Memoir Workbook”
“The Woman’s Business
Comments
Marcia
www.dyingtobebeautiful.com
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